Ulé Beauty
Ulé Beauty collaborated with Shisheido to create natural, sensorial, and revitalizing skincare experiences.
Inspired by nature and natural ingredients, Ulé's team of experts and botanists formulated a perfect compound of botanicals to deliver skincare results in a simplified routine. As the first skincare brand to integrate vertical farming, the brand put a strong emphasis on conscious ingredients. Getting ready to launch, Ulé needed a website that reflected the science-backed formulas and simplified skincare regimens.
Overview
Ui/Ux
Based in France, Ulé needed an e-commerce website with localization in France, Germany, and Spain. Wanting to highlight the proprietary formulation, Pure 3otany™ Extract, the brand wanted to focus on highlighting the science and how-to-use routines.
The Challenge
Wanting to highlight the efficacy of Ulé's skincare line, the human-centric flow emphasized the science behind the formulations and showed proven results through before and after modules along with clinical studies. Since launch in 2023, the brand has been successful, and the website now serves customers in France, Germany, and Spain.
The Solution
AMINGW DESIGN
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