The Challenge
Launching with just one product, Plum needed an e-commerce site that highlighted the science-backed effectiveness of the hero product, an innovative vaginal serum, while honoring its pharmacist-founded roots. The site needed to inform and educate consumers, build trust through expertise and credibility, and deliver a smooth checkout experience—all while exuding a premium, sophisticated aesthetic that effortlessly integrated with skincare and wellness routines to complement the audience’s lifestyle.
The Solution
Plum’s website is compact yet comprehensive, featuring six key pages: the homepage, Product Detail Page (PDP), The Science, Ingredients, The Research, and a blog. Each page was carefully designed to inform users about the groundbreaking vaginal serum while showcasing a refined, sophisticated aesthetic that inspires confidence and ease in incorporating the product into daily routines. Interactive modules were included to enhance the user experience, making the content more engaging and simplifying complex information. Overall, Plum's website seamlessly combines education, elegance, and user engagement, providing a platform that not only informs but also empowers consumers.
