Innersense
With almost 20 years of experience in the organic haircare industry, Innersense Organic Beauty was looking for a brand refresh. To bring the new identity to life, new landing pages and an email series was created along with new packaging and a video campaign.
Brand identity
Web Design
email series
The Challenge
A trusted pioneer in clean hair care since 2005, Innersense sought a brand refresh that preserved key elements of its original identity to broaden its appeal to new audiences while maintaining a connection with loyal customers, both in-store and digitally.
The Solution
The updated brand identity introduces a new iconic mark, refreshed colors, modern iconography, and updated typography, giving Innersense a contemporary presence in the hair care industry. Building on this new identity, redesigned packaging was developed to stand out on store shelves. Additionally, new website landing pages and an email series were crafted to provide a cohesive and engaging experience for both new and returning customers.
