Innersense
Innersense paved the way for clean and conscious beauty in the haircare space.
With ten years of experience in the organic haircare industry, Innersense was looking for a brand refresh to stand out on shelves while keeping the integrity of the original branding. To bring the new identity to life, new landing pages and an email series was created along with new packaging and a video campaign.
Overview
Brand Identity
Email Series
UI/UX
As an established leader in clean hair care since 2005, Innersense was looking for a brand refresh that retained parts of the original brand. The brand wanted to appeal to more audiences without isolating returning customers.
The Challenge
Updating the brand identity with a new iconic mark, colors, iconography, and typography gives Innersense a refreshed look and feel in the modern hair care scene. Based on the new identity, new packaging was also created to stand out from other products in stores.
To go along with the new identity, new website landing pages and an email series were also designed to create a cohesive experience for new and returning customers.
The Solution
AMINGW DESIGN
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