Floof
Floof knows dogs deserve the best, and helps them live their best lives through science-backed formulas for skin and fur.
A fresh brand in the pet space, Floof provides a science-driven skincare line for dogs, with an emphasis on high quality ingredients found in human-grade products. Floof successfully launched with a small product lineup, and was ready to expand the product line with a hypochlorous acid spray.
Packaging
Overview
Floof launched in 2023 with a line of products that included shampoo, conditioner, cream, and wipes, primarily in cream colorways. However, the composition of the hypochlorous acid required storage in a bottle with a black tint. Seeking to emphasize the product's first-aid attributes, the brand also wanted packaging that stood out from the rest of the product line.
The Challenge
Opting for the brand's muted green for the primary and secondary packaging set the hypochlorous acid apart from other products while conveying a sense of first-aid and well-being. The primary packaging, the bottle, focused on the benefits of the spray along with usage instructions, while the secondary packaging, the outer box, contained more detailed information along with benefit icons and callouts, ingredients, and storage information.
The Solution
AMINGW DESIGN
EMAIL ME
If you’ve got a story to tell, let's connect!
More Projects
Innersense
Branding
Web
Ulé
Web
