The Challenge

The hypochlorous acid formulation required storage in a black-tinted bottle, accompanied by secondary packaging to convey all essential usage details. To highlight the product's first-aid qualities, the brand aimed for packaging that distinguished this new product line from previous launches and to set the brand up for further product expansion.

The Solution

Previously centered around a cream colorway, the new product line shifts to the brand's muted green for both primary and secondary packaging to set the hypochlorous acid spray apart from the other product line while evoking a sense of first-aid and wellbeing. The primary packaging—the bottle—highlights the spray's benefits and usage instructions, ensuring quick and clear accessibility. Meanwhile, the secondary packaging—the outer box—offers comprehensive details, including benefit icons, key callouts, ingredient lists, and storage guidelines, delivering a complete and thoughtful unboxing experience.