Burt's Bees
Burt's Bees is a renowned beauty and skincare brand celebrated for its commitment to natural ingredients, sustainability, and eco-friendly practices.
Looking to connect with a younger audience, Burt's Bees wanted a website refresh that focused on storytelling, visuals, and easy navigation.
Ui/ux
Overview
Burt's Bees was looking to attract younger consumers, and sought to connect with them through storytelling, specifically highlighting the brand's natural ingredients and sustainability philosophies. To create a more interactive experience for users, the website needed a revamp.
The Challenge
By creating a user flow built around easy navigation for young consumers and incorporating compelling storytelling, the new website provided a user-friendly experience along with brand visuals that appealed to new and returning customers. Along with the website redesign, a digital playbook and an email welcome series was also created.
The Solution
AMINGW DESIGN
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