About Me

Hi, thanks for dropping by! I'm Andrea, a versatile designer with 5+ years of experience in web, branding, packaging, and art direction.

The first time I opened Photoshop, I knew I’d found something special. Nowadays, Figma and Illustrator files take up all my GPU, but that’s designer life!

My design career began at a small startup in Seoul, South Korea, where I took on the redesign of our entire website - including payment and member portals. Throughout the process of overseeing the front and backend development, I became a better designer - and learned to put people - not users - at the center of designs.

Since then, I’ve led visual and UI & UX design in-house and at agencies. I’m currently working on cool projects at SMAKK Studios. (Sorry, I can’t spill the beans due to NDAs.) Whether it’s a website or a brand identity, my mission is to create authentic experiences and interactions that everyone can enjoy. I would love to start a conversation, so please get in touch!